Flower BeautyWhat it is: One of the star products in Drew Barrymore’s Flower cosmetics line, this lipstick is as highly pigmented and sumptuously textured as tubes four times the price.
Why we love it: “This collection has officially blurred the distinction between drugstore and fine cosmetics. My top pick is the ultra-creamy lipstick, which has made me a red lip convert.” —Katherine Kluznik Rentmeester, beauty and style channel editor, iVillage
To buy: Flower Beauty Kiss Stick High-Shine Lip Color, $6.98 at walmart.com
CoverGirlWhat it is: A unique double-sided brush takes lashes through a two-step process in a single sweep. First comes the “lash loading” section that saturates lashes with mascara. Next, fine-tooth bristles evenly distribute the product and comb out clumps.
Why we love it: "In my opinion, the development of CoverGirl Clump Crusher was a game changer in the past year. I can finally get defined, come-hither lashes without spidery, sticky clumps, at a price that lets me keep one in every bag." —Kristin Booker, blogger, Fashion. Style. Beauty.
To buy: CoverGirl Clump Crusher by LashBlast Mascara, $5.69 at walgreens.com
Physicians FormulaWhat it is: This light-as-air (and light-hearted!) bronzer creates a luminous glow. Coupled with natural plant extracts that purportedly mimic endorphins and a dreamy violet scent, it’s happiness you can brush on.
Why we love it: “I’m a big bronzer fan—I never use blush—so I’m on always on the hunt for a good one. Since I have sensitive skin I’m pretty picky. This one gives me the subtle, sun-kissed look I’m always after, and it doesn't irritate my skin. While, I can't say that it actually makes me feel happier, I really like how it looks on me!" —Heather Graham, deputy health editor, iVillage
To buy: Physicians Formula Happy Booster Baked In Happiness Bronzer, $12.79 at target.com
L'Oreal ParisWhat it is: To simplify the challenge of applying liquid liner, this one boasts a super-fine 0.4 mm felt tip (the thinner the applicator, the easier it is to draw an even line) and a continuous liquid flow (so you don’t need to stop when you’re halfway down your lid).
Why we love it: “I’ve been using liquid liner for fifteen years, and this is my current fave. It doesn’t ‘skip,’ and it dries fast so I don’t smear it while I’m putting it on.” —Katie Alberts, contributor, iVillage
To buy: L’Oreal Paris The Super Slim Liner by Infallible, $8.99 at ulta.com
NYX CosmeticsWhat it is: This palette includes six carefully selected, highly pigmented nude shadows, from the perfect shell pink to a deep chocolate brown.
Why we love it: “NYX is my new favorite discovery. The colors are really natural and they last all day long without having to reapply.” —Ashlee K. iVillage reader
To buy: NYX The Natural Eye Shadow Palette, $7 at nyxcosmetics.com
RevlonWhat it is: If you’ve been annoyed by flaky foundations in the past, add this mousse-like wonder to your shopping list. The time-release formula maintains a silky, softly matte finish throughout the day.
Why we love it: “As my skin's gotten drier in recent years, I've made the switch from liquid foundation to creamy formulations. This is the first one I've found that isn't oily, flaky or drying. It feels soft and pillowy to the touch." —Katie Alberts, contributor, iVillage
To buy: Revlon ColorStay Whipped Crème Makeup, $12.59 at drugstore.com
NeutrogenaWhat it is: Light enough to wear over makeup, this powder, which is formulated with rice proteins, acts like a sponge to absorb extra oil and mattify skin.
Why we love it: “It's super light, never cakey, and fights shine on my T-zone where I tend to get oily skin. It layers perfectly over my tinted moisturizer and sets my makeup for all-day wear. I'm never burdened with touch-ups or a shiny nose!” —Ashley Fodor, contributing writer, iVillage
To buy: Neutrogena Shine Control Powder, $11.99 at neutrogena.com
olayWhat it is: This do-it-all potion combines serum, moisturizer, broad-spectrum SPF, primer, pigment corrector, luminizer and blemish-blurring foundation in one silky potion. Phew!
Why we love it: "I hate foundation. It always feels too heavy and greasy, which is why I've been on a quest to find a holy-grail CC cream. This one offers enough coverage to hide my blemishes and dark spots, but still feels light and barely-there. Best of all, because it has skincare built right in, it trims down my morning routine." —Amanda Hawkins, associate lifestyle editor, iVillage
To buy: Olay Total Effects 7-in-1 Tone Correcting CC Cream Moisturizer, $17.59 at drugstore.com
Sally HansenWhat it is: This polish has all the components of a 10-day salon manicure—base coat, strengthener, growth treatment, color polish, top coat and gel finish—in one bottle.
Why we love it: “The formula glides on like butter and dries to a very high shine because of the built-in topcoat! ‘All Fired Up’ is a gorgeous shade of red with just a slight hint of orange, which puts a little twist on the classic red manicure." —Sarah Waite, blogger, Chalkboard Nails
To buy: Sally Hansen Complete Salon Manicure in 'All Fired Up', $6.59 at target.com
MaybellineWhat it is: This concealer deposits a concentrated dose of spot-fading vitamin C that targets acne scars, sun spots and other imperfections while it camouflages.
Why we love it: “I would use this concealer for the finish alone—the fuzzy applicator stipples it on for a soft-focus look. But the fact that it actually fades the spots it covers? Genius.” —Katherine Kluznik Rentmeester, beauty and style channel editor, iVillage
To buy: Maybelline Instant Age Rewind Eraser Dark Spot Concealer + Treatment, $9.99 at cvs.com
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